Bookings

With nearly 20 years of experience practicing Enterprise Architecture and extensive knowledge of its development and application, Eric is considered a thought leader in the field.

He has worked for many organizations, ranging from government agencies to healthcare institutions.

As the author of the international bestseller Getting Started with Enterprise Architecture and Mastering the TOGAF® Standard, Eric is considered an authoritative voice when it comes to Enterprise Architecture.

Bookings speaker photo

Signature keynote

You will find a description of Eric’s signature keynote speech below. Click on the speech to learn more.

  • In An Actionable Approach to Enterprise Architecture, Eric emphasizes the importance of applying Enterprise Architecture frameworks sensibly and realistically rather than adhering rigidly to theory. Drawing from his experience and authorship, he introduces the Enterprise Architecture Implementation Wheel—a simplified, iterative method grounded in the TOGAF® Standard.

    Through a practical case study of a fictional company, Eric demonstrates how the approach translates strategy into measurable outcomes and supports continuous improvement. By merging practicality with realism, the Implementation Wheel offers a clear, effective path for architects and organizations to implement Enterprise Architecture in a scalable, results-driven, and pragmatic manner that bridges theory and real-world application.

    Key takeaways:
    • Learn the ins and outs of an actionable approach to Enterprise Architecture based on the TOGAF Standard that focuses on practical application rather than theory.
    • The centerpiece is the Enterprise Architecture Implementation Wheel; a comprehensive yet pragmatic approach to practicing architecture.
    • If you are new to Enterprise Architecture, the approach provides a solid foundation and clear roadmap.
    • Experienced architects can use this pragmatic framework to re-evaluate and strengthen existing practices.
Keynote speech Ardoq in Amsterdam
Author photo The Open Group conference
Keynote speech at The Open Group Summit in Beijing
Keynote speech at The Open Group Summit in Beijing

Booking information

Want to hire Eric as your (keynote) speaker? Please fill in the booking form with required information.

Once your booking is confirmed, we will schedule a 15-minute call to discuss your event goals, audience, and how to make your event impactful.

Refer to the keynote and speaking fees table below or request a custom quote (depends on the location, format, and audience size).

Keynote and speaking fees

The table below provides a comprehensive overview of the respective speaker fees for various event types and durations.

Event type30 minutes45 minutes
Corporate or internal event€ 1,000€ 1,500
Mid-sized to large conference€ 2,000€ 3,000
Keynote speech€ 2,500€ 3,750

Please note that the rates shown exclude travel/expenses and are exclusive of VAT.

Additional resources

All the necessary speaker information is available for download on a single page for future reference.

Speaker one-pager

You can find a brief overview of recent podcasts and webcasts featuring Eric on the media page.

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